Our ethos
At BKT, Our Mission Is To Help Everyone Live The Kind Of Good Hair Life That Frees Them To Overcome Anything.
Leticia Prado
Leticia is the Brazilian-Australian founder of BKT Beauty, a brand specialising in vegan, formaldehyde-free hair straightening treatments. Inspired by her personal journey managing unruly curls, she developed BKT Nanoplasty to empower women with healthier, smoother hair.
The BKT Transformation
Our journey is marked by significant milestones that define who we are. Each step reflects our pursuit of beauty, freedom, and the power to transform.
The Beginning
Leticia arrived in Australia with $600, a suitcase, and a passion for making women feel powerful. In a spare room, she began transforming hair, and lives, one client at a time.
The Salon
With a dream too big for four walls, she opened her own salon space in Surry Hills. A salon that quickly became fully booked, every single day.
The Formula
She poured her purpose into a new kind of nanoplasty. One designed not just to smooth hair, but to unlock beauty, confidence, and freedom.
The Movement
When stylists came asking to learn, she taught them. Through hands-on masterclasses and expert training, Leticia began to transform not just hair, but careers. From that $600 to a global movement, BKT isn’t just a brand. It’s a transformation. Of freedom. Of mastery. Of allure. Of life. One we know shines the way for others to follow.
A Legacy of Transformation
BKT began with a vision: to create hair that transforms how people feel, move, and show up in the world. Every achievement we’ve made reflects that vision, and the mastery, ambition, and transformation at the heart of BKT.
empire award
BKT was awarded with Aaron Sansoni Empire Award. Recognised for business growth and achievement.
Million dollar club
BKT was awarded with Aaron Sansoni Million Dollar Club Award. Recognised for generating a gross revenue of over $1 Million.
magazine feature in instyle australia
BKT was feature in Australia’s leading hairdressing industry magazine, Instyle Australia.
global impact
BKT Mastery has trained over 15,000 students through 300+ events across 45+ countries
Discover the Heart and Soul Behind Our Brand
freedom
Life’s journey is a dance, and we exist to make it beautiful. To give people the power to se soltar and move through each day feeling freed and invincible.
mastery
When you build strong foundations, you can truly help others build their own. We transform the way stylists do hair through priceless, premium training that empowers confidence.
allure
At BKT, we want to give everyone the power to claim their space, own their power, and captivate with every glance.
life
BKT transforms a good hair day into a good hair life. Hair that changes the way people walk, the way they talk, and how they show up for themselves everyday.
Meet the talented individuals transforming Lives
We don’t believe in mediocrity. Every choice and every detail intentionally reflects our commitment to the highest standard, delivered warmly. Driven by a passion to do our best for clients, we set the bar to deliver only the best products, outcomes and experiences. Each day, we work hard and inspire each other to stay true to ourselves, always grounded and growing. At BKT, we are vivacious, energetic and confident individuals. Ambitious but supportive, we are dedicated to Leticia’s vision for the brand and to maximising our influence.
Leticia De Almeida Silva
Mario Patricio
Vanessa Ferreira
Leticia Saraiva
Samara Barbosa
Mariane Oliveira
Caroline Correa
Andressa Dias
Amanda Bellorio
Andressa Otaki
Evelyn Odeja
Izzie Arzoumalian
BKT Mastery
We truly believe that everyone who looks and feels their best can overcome anything. With our BKT mastery program, you can become an agent of change and uplift, inspire and feel powerfully capable to help others on their haircare journey.